52Hz, RIO, Ngô Lan Hương, Hải Đăng Doo, Châu Bùi, buitruonglinh, Ánh Sáng AZA / Reality Show

Hành Trình Thanh Âm

DAO’s role in the project

Original music contentCreative production

Hành Trình Thanh Âm is a reality show combining music and travel, exploring local culture, people and experiences, featuring 52Hz, RIO, Ngô Lan Hương, Hải Đăng Doo, Châu Bùi and buitruonglinh, with guest Ánh Sáng AZA. DAO developed the IP and format, and led project management, creative direction, production, artist relations, content distribution and brand integration. After five episodes, the show surpassed 90 million views and 4 million interactions, averaging over 1 million YouTube views per episode. Future seasons will continue to celebrate Vietnam’s culture, people and places.

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BUITRUONGLINH

Artist profile

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Ánh Sáng AZA

Artist profile

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